E-Commerce Transformation: FashionBrand

About the Project

FashionBrand is a well-established company with 20 years of physical retailing history. Inline with their digitalization vision, they needed an e-commerce platform prioritizing user experience.

Technologies Used

• Frontend: Next.js, Tailwind CSS
• Backend: Node.js, NestJS
• Database: PostgreSQL
• Payment Infrastructure: Stripe Integration

Process

1. Analysis: User behaviors analyzed and personas created.
2. Design: Mobile-first design language developed in Figma.
3. Development: Scalable architecture built with API-first approach.
4. Test & Optimization: Load testing and SEO optimization performed.

Results

• Page load time reduced to 1.2 seconds.
• Mobile traffic increased by 80%.
• Online sales reached 40% of total revenue.